Do you think it's better to show the retail price and cross it out with the sale price, show your regular price with sale price or just to list the sale price?
It really depends on your business and your customers. My advice, test them all and see what works best for your clientele.
I agree with the last poster, try them and see what works best for you. A lot of people will tell you different things advice but the easiest way is just to do it and compare results.
I get torn on this as well, listing one price is easier but I know there are those who will be more likely to purchase if they precise a good deal.
Ultimately, I go with the retail/sale price combo.
Learn from the big boys I say, Amazon shows the price with the % off retail, Best Buy as well I believe.
Do you have something to add to this discussion?